I started by auditing the existing app experience from beginning to end. I documented everything that felt off, including confusing flows, visual inconsistencies, glitches, and areas that did not align with the brand. I captured screenshots and wrote detailed notes so I could clearly identify patterns and prioritize improvements.

Next, I analyzed about fifteen successful ecommerce apps from well known brands. Instead of looking for inspiration broadly, I focused specifically on what worked well. I documented interaction patterns, layouts, and design decisions that felt intuitive, efficient, and polished. This gave me a strong reference library of best practices to guide my redesign decisions.

With research complete, I moved into design. I began with the simplest flows such as login and loading screens. My goal was to make these experiences quick, familiar, and frictionless. From there I redesigned the home page. The original version showcased products well but felt repetitive and visually busy, so I made targeted refinements to clean up the layout while preserving its strengths.

I continued through the rest of the app including cart, favorites, account, membership, order history, returns, support, product pages, browsing, search, and offers. Throughout the process I focused on creating a consistent visual and interaction system that felt simple, sleek, and premium. I used mostly white and dark gray tones for structure and readability, while allowing warmth and personality to come through product imagery. I also increased use of Work Sans for body and transactional text to improve legibility instead of relying on the serif typeface that had previously been used in those contexts.

After completing the designs, I built a high fidelity interactive prototype. As the first employee at Cozy Earth with formal UX training, I introduced Figma prototyping as a way to present designs in a realistic and interactive format rather than static screens. After about two months of research and design, I presented a near fully functional prototype to the Director of Digital Product and the Senior UX Designer. The prototype demonstrated nearly every meaningful interaction in the app and allowed stakeholders to experience the product as if it were real. They were highly impressed and encouraged me to continue using this approach in future projects.